Diana Mulvey has a reputation as an innovative strategist, compelling communicator and creative marketer from her work with well-known brands. She completed a Masters in Business Administration with a focus in Strategic Management at UBC along with a Bachelor of Commerce in Marketing at the University of Ottawa. Highlights from her career include: national marketing manager at KPMG, the first full-time marketing director at lululemon, where she also designed its first company-wide sustainability strategy, senior communications manager at the Resort Municipality of Whistler, and contract marketing and communications director for a range of enterprises.
Through her consulting firm Seeds Consulting, a Certified B Corporation, she has created a variety of marketing and communications strategies for her clients; developing systems, templates and tools that help build capacity and implement measurable results. The majority of her work starts with leadership teams to clarify the vision and craft the strategies, while engaging the front-line for their insights on how to put ideas into action.